Schedule

Celebrate Tourism

Schedule

August 5: Pre–Summit Social

5:00 p.m. – 8:00 p.m.

Seven Sisters Brewery

355 E Main Street, Wytheville, VA 24382

Join us for a casual evening of networking with colleagues throughout the region.

Sponsored by

August 6: 4th Annual Celebrate Tourism Summit

8:00 a.m. – 4:00 p.m.

Wytheville Meeting Center

333 Community Blvd, Wytheville

8:00 AM

Registration

8:30 AM

Welcome:

Rita McClenney, Virginia Tourism Corporation

8:45 AM

Keynote Speaker: Common Sense Branding

Steve Chandler, Chandler Thinks

9:45 AM

Exploring the Latest Insights: Virginia Tourism Research Updates

Dan Roberts, Virginia Tourism Corporation

10:30 AM

Break

10:45 AM

Virginia American Revolution 250 Commemoration

Cheryl Wilson, VA 250 Commission

11:20 AM

State of Social Media

Alex Veatch and Jennifer Kinne, Letterpress Communications

12:00 PM

Lunch & Southwest Virginia Tourism Awards

Presented by Friends of Southwest Virginia

2:00 PM

Harnessing AI for Tourism Marketing: A Deep Dive into Artificial
Intelligence

Matt Clement, Madden Media

3:30 PM

Closing Remarks